Many businesses lose customers through a few simple website mistakes. Here are 7 common problems and how you can fix them.
A lot of small businesses in King's Lynn have a website. But having a website that actually brings in customers is a different thing. Most aren't complicated to fix — they just get overlooked.
1. A Website That Doesn't Work Well on Mobile
In 2026 more customers use their phone to browse than ever before. If your website cuts off text or isn't readable on mobile, Google rankings will punish you. Loading slowly on mobile is another key factor — Google prioritises mobile over desktop so if your site is slow it won't rank!
2. Slow Loading Times
53% of people leave if your site takes longer than 3 seconds to load! Over 4 seconds is 63%! Some common reasons: overly large images, an outdated hosting platform, or too many unnecessary plugins. Slower website = lower Google ranking.
3. No Clear Next Steps
Failing to have a call to action leaves visitors looking but going no further. Including a "Call Now" button can improve conversion. If it isn't obvious, people won't do it.
4. First Impressions Count
People judge your business in seconds based off of what they see. If your site looks amateur, people will think your work is — even if you're the best in the business! Use clean layouts, modern fonts and high-quality images.
5. Your Navigation Doesn't Flow
If your site visitors can't find your services or your contact details, they will leave! Keep it simple and readable.
6. No Local SEO Optimisation
Many businesses think too broadly. Think local, not global! If your website isn't mentioning King's Lynn, West Norfolk or North Norfolk you won't show up in Google! Tell Google where you are so it knows where to show you.
7. No Trust Signals
Having some reviews/case studies gives people trust in you and your business. Using real photos of work shows people what you're capable of and what they can expect from you. Bonus tip: Having Google reviews helps you rank higher.
Conclusion
If you recognised any of these points in your site, you're not alone. Most small businesses in King's Lynn started with basic sites and outgrew them.
If you'd like help improving your website, making it faster, mobile-friendly and better optimised for Google, our web design team in King's Lynn can help. We build modern, small business websites that avoid all of these mistakes — and we include SEO as standard so your site actually gets found. Read our WordPress vs Custom comparison to see why our approach avoids plugin bloat and slow loading. We also serve businesses across West Norfolk, Downham Market, Hunstanton and the wider Norfolk area.