Why Local Businesses in King’s Lynn Really Need a Mobile Friendly Website (From Someone Who Sees This Stuff Daily)
To be honest, most people in King’s Lynn don’t use a computer when they’re looking for a local business. They’re often busy maybe in the car, making dinner, or waiting for the kids and they just grab their phone to search for what they need.
And because of that, your website HAS to work properly on a mobile. Not “kind of work. It shouldn’t just sort of work or require zooming in. It should be easy to read and quick to use. Many businesses still lose customers because their mobile site is awkward or slow and poorly laid out, they’ll tap back instantly. It’s nothing personal. Everyone does it I do it too. We’ve all got too much going on to fight with a website that won’t load.
Sometimes, business owners think people will “figure it out,” but they won’t. They’ll just go to the next company.
Google doesn’t care how nice your desktop site is
This shocks people when I tell them. Google pretty much judges you based on your mobile site now. It looks at that version first. So even if your desktop site looks lovely, it won’t matter if the mobile version is outdated or broken.
I’ve seen great businesses buried in search results simply because their mobile design is old.
A clean mobile site makes you look reliable
Here’s something small business owners don’t always realise: the design of your website can make or break someone’s trust in you.
If your site looks old, people feel like your business might be a bit behind too. They don’t say it out loud, but it happens. A fresh mobile layout immediately gives the impression that you’re active and paying attention.
People take action faster on mobile
Mobile users tend to be more “ready to go.” They want your number, your opening times, a quick idea of price nothing complicated. If the information is tucked away somewhere or takes ages to find, they’ll leave.
A mobile friendly site just puts the important stuff right where it needs to be.
A lot of your competitors are quietly upgrading
This is something I’ve really noticed recently. Quite a few local businesses around the area have updated their websites over the last year or so. Not everyone announces it, but customers definitely notice the difference.
If your competitor’s site loads faster or looks more trustworthy, it’s pretty obvious who people will choose.
Slow websites lose you money
People say “speed doesn’t matter that much,” but it really does. If your website takes longer than a couple of seconds to load, most people won’t wait. They’re already used to fast apps and instant results.
A proper mobile layout usually speeds everything up by default.
People expect things to just work
At the end of the day, a mobile-friendly website isn’t some fancy extra anymore. It’s just what people expect. If your site is hard to use, you’re basically putting a barrier between you and a potential customer.
Fixing it is usually easier than people think, and the difference it makes is bigger than they expect.
If you want, I can check your website for free
If you want me to have a quick look at your current site and tell you honestly what’s working and what isn’t (in plain English), just send it over. No sales pitch. I’ll literally just give you a straight answer.
