A Lot of small businesses in king’s Lynn have a website. But having a website that actually bring in customers is a different thing.

Most aren’t complicated to fix they just get overlooked.

Here are 7 ideas which could help you:

1. A Website that doesn’t work well on mobile

In 2025 more customers use their phone to browse than ever before.

If your website cuts of text or isn’t readable on mobile Google rankings will punish you.

Loading slowly on mobile is another key factor here. Good prioritises mobile over desktop so if your site is slow it wont rank!

2. Slow Loading Times

53% of people leave if your site takes longer than 3 seconds to load! Over 4 seconds is 63%!.

some common reasons for this could be overly large images an outdated hosting platform or too many unnecessary plugins.

Slower website = lower Google ranking.

3. No Clear Next Steps

Failing to have a call to action leaves visitors looking but going no further. Including a “Call Now” button can improve conversion.

If it isn’t obvious people won’t do it.

4. First impressions Count

People judge your business in seconds based off of what they see. If your site looks amateur people will think your work is even if you’re the best in the business!

Use clean layouts, modern fonts and high quality images.

5. Your Navigation Doesn’t Flow

If your site visitors can’t find your services or your contact details they will leave!

Keep it simple and readable.

6. No Local SEO Optimisation

Many businesses think to broadly. Think local not global! If your website isn’t mentioning; King’s Lynn, West Norfolk or North Norfolk you won’t show up in Google!

Tell Google where you are so it knows where to show you and see your ranking increase.

7. No Trust Signals

Having some reviews/case studies gives people trust in you and your business.

Using real photos of work shows people what you’re capable of and what they can expect from you.

Bonus tip: Having google reviews helps you rank higher.

Conclusion

If you recognises any of these points in your sites you’re not alone.

Most small businesses in King’s Lynn started with basic sites and outgrew them.

If you’d like help improving your website, making it faster, mobile friendly and better optimised for google. You can get in touch with us through our Contact Us section.